While Goffman had been discussing face-to-face interactions, their theory translates to online contexts. Their work helps in comprehending the way users create specific pictures and desired impressions of on their own, in addition to means they negotiate different social media websites and identities. But, as Duguay (2016) reveals, the specific situation is much more complicated online, where folks are negotiating mtiple personas across various platforms and apps. Drawing in the work of boyd (2011), Duguay (2016) presents the concept of ‘context clapse’, that will be called ‘a flattening of this spatial, temporal and social boundaries that otherwise divide audiences on social networking. Flowing boyd (2011), Duguay features the implications when‘back-stage that is one’s persona is disclosed accidentally and ‘outs’ the patient (2016: 892). This work shows the risks which are inherent in users identities that are managing dating apps.

Studies have additionally started to explore the methods by which apps that are dating implicated within the reinforcement of normative some ideas of sex, sex and ethnicity. Tinder’s marketing, for example, reflects the faculties of desirable and partners that are‘authentic. Individuals are represented as ‘real’ by participating in particar activities that ‘fit in’ because of the site’s projected self-image, as well as through demonstrating specific defined standards of physical beauty.

der, gender-variant, homosexual, low status that is socio-economicSES), and rural-dwelling individuals are absent from Tinder’s advertising and highlighted actors are predominantly white. (Duguay, 2016: 8)

Tinder users are attracted to the indisputable fact that, using the application, individuals can make lifestyles much like those portrayed (Duguay, 2016: 35). (more…)